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Multiple Award Schedule Marketing

We have had our MAS for just over 5 years and have noticed a sharp decline in sales from this particular contrac since January 2011.  We have a link on our company website to the GSA Advantage! site in the hopes that various gov't purchasing agents will utilize it but this doesn't seem to be happening.  Does anyone have any suggestions of ways we can market our MAS to help increase sales?


Evan Force, ServCorp Inc.

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<p>Geri,</p><p>Thanks so much for the excellent input.&nbsp; I will be working on tweeking the items you mentioned from our company website.&nbsp; I will also be looking for the video series your referenced (I have never seen it) and I&#39;m not sure where to find it, either.</p><p>Evan Force, Contract Administrator</p>
<p>Hi Evan,</p><p>A lot of factors likely contributed to your declining sales. There are more companies with GSA contracts than five years ago, adding to the pool of available contractors. Have you changed your marketing strategies? Have you been able to attend GSA and government-sponsored trade shows and events? Have you contacted the small business utilization offices in various agencies? Have you considered engaging folks who can help market you (note: we don&#39;t do marketing)? Have you considered diversifying?</p><p>Fixing declining sales is potentially complex, but certainly achievable. Hope things improve for you.</p><p>Pat</p>
<p>Hi Pat and thanks for your response.&nbsp; In terms of your suggestions, yes we have done all of those things.&nbsp; We do understand that the GSA does not do marketing.&nbsp; However, it seems that maybe GSA purchasing agents need to be more aware of the MAS Contracts&nbsp;/ GSA Advantage.&nbsp; In addition to our MAS contract, we hold <em>several</em> formal contracts and BPA&#39;s, none of which are associated with the Multiple Award Schedule.&nbsp; That being said, why aren&#39;t contracting officers placing orders or BPA&#39;s against the MAS?</p><p>Maintaining the MAS contract is very time consuming and doesn&#39;t really seem to be worth the labor hours that have been invested in it.&nbsp; Perhaps you could enlighten me further.</p><p>Thanks,</p><p>Evan Force</p><p>Contract Administrator</p><p>ServCorp, Inc.</p><p>&nbsp;</p>
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