Welcome Login

You are here

Marketing Your IT Schedule 70 Contract: Five Quick Tips

If you’re in business you already know a lot about marketing, but sometimes reaching a government customer is a little more challenging than reaching one outside of government. IT Schedule 70 is here to help.

 

Let’s start with the basics. IT Schedule 70 reaches more than Federal Government customers. We are also open to state, local, and tribal entities. That includes state-owned schools and universities, county governments, city governments and more. The authority to use IT Schedule 70 even extends to mixed-ownership government corporations (FDIC, Federal Home Loan Banks, American Red Cross, etc.), the District of Columbia and cost reimbursable government contractors authorized in writing by a federal agency.

 

Let’s face it, that’s a lot of customers with varying interests.

 

Here are five quick tips for marketing your schedule contract:

 

  1. Define your niche. Conduct market research to help you narrow your focus and then create a business plan.

  2. Consider contractor teaming arrangements. They are especially valuable if you’re a small business. But remember, all companies involved need to have a schedule contract. Be sure to establish a team lead and ensure the buyer accepts the arrangement.

  3. Narrow your focus. “All agencies” is a very broad approach and can leave you and your team spread pretty thin. There are many ways that agencies buy what they need. It’s important for you to know how they buy and what you need to do to help them buy from your company. Think about focusing on one or two agencies to get started. Learn how they make their purchases.

    1. Do they use simplified acquisitions?

    2. Small-business set-asides?

    3. Sealed bids?

  4. Keep your online presence up-to-date. One of the easiest ways for government buyers to find and acquire what they need is by using GSA Schedules.

    1. Is your contact information online current?

    2. Do you post pictures and complete descriptions of your products?

    3. Are your prices competitive?

  5. Use eTools for research.

    1. Do you use Use Fedbizopps and eBuy to research current needs, requests., RFIs, etc?

    2. Have you visited acquisition.gov/procurementforecasts/ to view potential opportunities?

 

There are many more resources available to you. Joining the conversation on Interact and learning from your fellow vendors is a great way to start. Video courses and webinars are available to help, too. IT Schedule 70 offers training courses and information especially for vendors on our website.

Groups audience: 
Share

Views: 1300

Comments

JudyRomano
<p>Hi Debchase, &nbsp;Thanks for the catch! &nbsp;Our link to the procurement forecast page has changed. You can find the page at:</p><p>https://www.acquisition.gov/?q=procurement-forecasts</p><p>&nbsp;</p>
debchase
<p>acquisition.gov/procurementforecasts/ link goes to error page</p>
JudyRomano
<p><span style="font-family: arial, sans-serif; font-size: 12.8000001907349px;">Thanks for your question. Each agency has access to all methods of acquisition and, in fact, may use one method for one purchase and another for a different purchase. But GSA does have a very robust&nbsp;</span><a href="https://vsc.gsa.gov./" style="color: rgb(17, 85, 204); font-family: arial, sans-serif; font-size: 12.8000001907349px;" target="_blank">Vendor Support Center (VSC)</a><span style="font-family: arial, sans-serif; font-size: 12.8000001907349px;">&nbsp;that includes great market research tools. We encourage you to check out the VSC and, specifically, the&nbsp;</span><a href="https://vsc.gsa.gov./marketing/index.cfm" style="color: rgb(17, 85, 204); font-family: arial, sans-serif; font-size: 12.8000001907349px;" target="_blank">marketing section</a><span style="font-family: arial, sans-serif; font-size: 12.8000001907349px;">&nbsp;to research your potential customers.</span></p>
inn0v8tv
<p>Hello,</p><p>&nbsp;</p><p>&nbsp; &nbsp; I am sure everyone already knows the answer except me...but how would I find out how agencies buy RE:&nbsp;<span style="color: rgb(76, 76, 76); font-family: Times; font-size: medium;">Do they use simplified acquisitions?</span></p>
IT Schedule 70 is the largest and most widely used acquisition vehicle in the federal government. Schedule 70 is an indefinite delivery indefinite... More
  • Daniel.franco@usda.gov's picture
    Daniel.franco@u...
  • Be77adawna's picture
    Be77adawna
  • sbechtel@astor-sanders.com's picture
    sbechtel@astor-...